As useful as technology can be when you want to connect with customers, it can also be overwhelming if you don’t understand how it works. Fortunately, these tech tools make it easier than ever before for a small business to reach out to potential clients and improve its bottom line.

Automate Email Campaigns

Despite marketers’ love of social media, email is still the king when it comes to marketing campaigns. Great email campaigns have been proven to build strong customer relationships faster than practically any other marketing strategy, and they can be easily set up through services such as HubSpot, MailChimp and Infusionsoft. Prices for these services range from a few dollars to a few thousand dollars, so shop around for the most affordable deal before you commit to anything.

Tell Your Business’s Story through Video

Most cell phones have high-definition video capabilities, so it’s easier than ever before for the average person to record a video to tell a story. Naturally, this works wonders for small businesses. Not only can you share videos on social networks such as Facebook and Instagram, but you can create a YouTube channel of all of your videos. If you don’t know how to get started with this, simply download the YouTube Capture mobile app on your phone. This will make it easy to record and post videos that will help you better connect with customers.

Embrace Text Messaging

Text message marketing is similar to email marketing, but its effects are more immediate. People can send and receive texts on a phone at any time, and it’s easy for you to do this once you’ve gathered some contact information about your clients. You can share promotion codes and news about upcoming events by creating text marketing campaigns with services such as EZ Texting and SlickText. As with email marketing services, prices will vary.

Store Your Data on the Cloud

You no doubt have a data storage solution in place for your business, but it most likely involves using expensive software to keep it on your own computer. While this is not a bad solution, storing data on the cloud is much more efficient and a lot less expensive. There are cloud-based solutions for practically any computing need your small business may have, so look around and see how this can work for you.

For information on securing the financing for the technology needed to connect with customers, contact Bull Market Capital Lending today.